Sales & Market Intelligence
Whilst up-to-date news and intelligence is vital for business leaders in making real-time adjustments to the strategic direction of their organisation, there is also great value to be added in keeping the people at the front-line of your business informed and aware.
- Marketing – follow consumer trends and opinions by monitoring key influencers, consumer review sites, blogs and forums online
- Account Management – follow the news on your key clients and the issues that affect them, when you go to a meeting you can show that you are up-to-date and informed on the issues that matter to them.
- B2B Sales – Updatum can be used for providing lead generation and up-to-date intelligence on key prospects.
- Consumer Sales – if there is a negative story about one of your competitors you can bring this to the attention of the people you are selling to, perhaps they are not aware of this already?
- Customer Services – if there is a story in the media about your services (e.g. a problem or a concern) then make sure you understand what your customer’s concerns might be by reading the same articles that they are
- IT – keep your IT department up-to-date with all the latest news about the systems and new technologies that can enhance or threaten the systems you currently have in place
- Finance – are there any changes to legislation that may impact the way you manages the accounts and tax for your business? Would it be useful to monitor these issues before they become law so you can be prepared in advance for any such changes?
- HR – what are the news challenges or opportunities for recruitment and staff retention in your industry? Are there any changes to HR law or practice that might affect the way you do business?
90% of sales departments depend on news sources to detect business opportunities as well as key account management. However less than 20% utilise sales intelligence services to secure updates regarding their portfolio, so why not call our sales team to ask about how Updatum can help your organization maximize your sales opportunities!
